The CX Program Difference at the USF Muma College of Business
The University of South Florida System is a young and agile system that includes three institutions, each separately accredited by the Commission on Colleges of the Southern Association of Colleges and Schools: USF; USF St. Petersburg; and USF Sarasota-Manatee. Serving more than 48,000 students, the USF System has an annual budget of $1.6 billion and is ranked 43rd in the nation for research expenditures among all universities, public or private.
USF has established Executive Education to combine the scholarly rigor of academia with the practical approach of business. Our programs are intended to bridge the gap that exists today between what we know works through research and learning and what is currently being practiced in industry. By curating best practices and working closely with practitioners, USF Executive Education seeks to accelerate best practices while increasing research opportunities for its faculty. The bottom line is that executives benefit by quickly gaining the very latest knowledge and skills and by expanding their network in both industry and academia. There is no better way to accelerate your career than enrolling in USF Executive Education.
USF has established Executive Education to combine the scholarly rigor of academia with the practical approach of business. Our programs are intended to bridge the gap that exists today between what we know works through research and learning and what is currently being practiced in industry. By curating best practices and working closely with practitioners, USF Executive Education seeks to accelerate best practices while increasing research opportunities for its faculty. The bottom line is that executives benefit by quickly gaining the very latest knowledge and skills and by expanding their network in both industry and academia. There is no better way to accelerate your career than enrolling in USF Executive Education.
Engagement and ParticipationPresentations are coupled with hands-on, workshop-style activities to encourage interaction and collaboration. Case studies of real corporate issues make participation meaningful.
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ROI! The primary purpose of the USF Muma College of Business CX Certification course is to teach participants the practical skills needed to immediately improve their organization’s customer experience, revenue, and profits.
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Academic Overview
The Customer Experience Certificate Program at the USF Muma College of Business is designed to develop professionals who will do extraordinary things for their organizations. Participants will build new capabilities to improve customer engagement and retention. You will learn new concepts for analyzing, managing, and consistently improving the customer experience. The CX program will enable you to transform the corporate culture to be more customer focused.
Customer Experience requires departments to collaborate across disciplines to understand the complete customer interaction. Our curriculum is designed with teams working together to solve real-world problems.
Our CX course is not a lecture setting; instead, our faculty guides you to solve today’s organizational issues through exercises and simulations. These are participatory sessions, implementing best-practice methods, and the latest thinking for customer engagement. If you join the online program, you'll have the option to collaborate in projects and discussions with the faculty and your peers.
Customer Experience requires departments to collaborate across disciplines to understand the complete customer interaction. Our curriculum is designed with teams working together to solve real-world problems.
Our CX course is not a lecture setting; instead, our faculty guides you to solve today’s organizational issues through exercises and simulations. These are participatory sessions, implementing best-practice methods, and the latest thinking for customer engagement. If you join the online program, you'll have the option to collaborate in projects and discussions with the faculty and your peers.
Why Customer Experience?
The proliferation of social media is making the field of Customer Experience (CX), one of the fastest-growing and most in-demand fields in organizations. CX represents how your consumer perceives their interactions with your company. Companies that deliver an extraordinary customer experience earn loyalty, retain more customers, and generate more “likes” and referrals. Sophisticated consumers, using social media to share their experiences, are making CX more important than ever while driving demand for skilled customer experience professionals.
As firms place greater emphasis on the customer interaction, the job market is expected to explode for CX Professionals. According to Gartner, 50% of consumer product investments will be redirected to customer experience innovation by 2017. Functions and roles that were traditionally done by marketing, sales, IT, and operations are shifting toward new, interdisciplinary CX divisions.
To learn more about the USF Muma College of Business Customer Experience Program, and how it helps companies and executives drive customer loyalty and profitability, schedule a call with one of our career counselors.
As firms place greater emphasis on the customer interaction, the job market is expected to explode for CX Professionals. According to Gartner, 50% of consumer product investments will be redirected to customer experience innovation by 2017. Functions and roles that were traditionally done by marketing, sales, IT, and operations are shifting toward new, interdisciplinary CX divisions.
To learn more about the USF Muma College of Business Customer Experience Program, and how it helps companies and executives drive customer loyalty and profitability, schedule a call with one of our career counselors.
